Aerosmith Joins GTECH

A recent announcement was made by the Swedish subsidiary of Boss Media, GTECH that they are now going to be partnered up with the very popular rock band, Aerosmith. GTECH is currently one of the leading online casino transaction processing and technology providers. The company is currently located in over 50 countries due to its parent company, Lottomatica that is based out of Italy. The headquarters for the United States sector of their business is located in Providence, Rhode Island. The goal of these companies has been to make online casinos and internet gambling more fun and accessible for everyone who uses the internet. The latest venture for the company will involve the ever popular rock band, Aerosmith.

Aerosmith recently signed a multi year contract with GTECH so that means that the online casino provider will have the exclusive rights to the band’s public image. They will be able to develop their own version of online casino games such as a lottery that feature the band. The demographic that is going to be targeted with these new games spans the age barriers as new Aerosmith fans are born everyday. This band has a huge appeal and GTECH is really sure that they have made a great decision. This is definitely the case since the target demographic for Aerosmith fans are typically 60 percent male and 40 percent female. The age group of people who play at online casinos is also very similar to the Aerosmith fan base which is ages 25-54 years of age.

The Senior Vice President for Printed Products and Licensed Content, Ross Dalton said: "With the band set to release a new album and go back on tour, this year represents a unique opportunity for our lottery customers worldwide to take advantage of this mega brand." The deal could not have come at a better time for the online casino especially because the band is scheduled to release their latest album and launch a worldwide tour in the mid part of 2009. The band has sold over 150 million albums in their long career and they have also been highly decorated with awards. The online casinos that feature these games will definitely prosper.

Their 30 year career is definitely something that is very impressive, especially if it is taken into consideration that the online casino industry has only been around for a third of that. Dalton added to his previous statement and said: "Knowing that Aerosmith’s music has a huge multi-generational demographic fan base, we are confident that the brand, the music, and the value-added merchandise, and experiential prizes will provide our customers an opportunity to drive revenue with innovative and fun lottery games."