Party Poker Takes on Italy: 2

Party Gaming recently opened up their newest poker online casino in Italy. The hope for the popular online casino company is that they will be able to raise the revenues and make up for the loss in the earlier quarter of the year. The revenue has grown slightly for this company mostly because of the main internet gambling site owned by them, PartyCasino.com. That online casino makes up 70 percent of the online casino group’s revenue. That is a lot coming from a network of online casinos that is so popular around the world. Another reason why this online casino company is performing well is due to the fact that they released their affiliate program and international marketing campaign last month. Those changes brought many new opportunities and games to the online casino company and have shown a strong performance since they were launched.

Party Poker has recently revealed that there has been a decrease in poker players signed up and actively playing at online casinos. These numbers are compared to the online casino stats from the first quarter of the year. Some of the reasons that they believe are responsible for lower poker participation is due to the lower participation in Europe in their summer months. The strongest competition for Party Gaming is the online casinos that are still offering their services to players in the United States. Other things like sports betting have affected the out come of the over all online casino industry. The Chief Executive Officer of Party Gaming, Jim Ryan said: “The Group’s strategy remains on-track and I am pleased that many of the seeds we have sown over the past year are now beginning to bear fruit. The improvements to our poker product and loyalty programme, the addition of Intralot to our Italian poker network and the launch this week of bingo and casino facilities for DM plc are clear examples of this. We look forward to the rest of the year with confidence.”