Online Casino Scrutiny > Casino News > January '08

Marketing at Virgin Online Casino not so Becoming of a True Virgin

January 14, 2008 - The days of being a Virgin....Okay, before you get any wrong ideas, I was thinking about myself being a Virgin. You know...fantasizing about my older sisters friends and becoming quite familiar with my member. Okay, so maybe I was thinking about more than that. Is it a crime? Blame it on Girls Gone Wild.  All jokes aside, the reason I bring virginity up is because of a promotion announced at Virgin Online Casino. Before you go checking it out and trying to get on board (no pun intended, ouch again!) the "promotion" is over. Secondly, it really wasn't a promotion to begin with, and hence the necessity for me to go on the following rant.

I don't have anything against Virgin Gaming and their regulated and transparent online casino. However, they certainly lost some points with me following this so-called promotion. Hardly anything irks me more than flashy and deceiving marketing. And if you're a marketer or advertising specialist, and you don't consider deception the act of withholding information, then you're deceiving yourself!

I guess I should clarify a few things first. Virgin Online Casino really did not withhold vital information; However, they definitely did some sugar-coating with a slight twist of deception. Here's what went down:

Back in early November of last year, Virgin Casino took down their progressive casino games - Bananarama and Winner Takes All. The only thing is that there was still £55,000 in jackpot earnings waiting to be won. Knowing that this money is entitled to the players who contributed to the jackpot, Virgin decided to give it back, which is a no-brainer. However, instead of divulging the money to the players who who actually played the jackpot games, Virgin gave it back to any player who made a real money wager before the 6th of November. Furthermore, these players were required to make an additional wager between January 6-10 to be eligible for the money.

The marketing savvy isn't done yet! On top of all this entrapment, Virgin was handing out the money based on the results of several drawings. Taking place every day between January 7-11, Virgin gave away £11,000 to randomly chosen players. And they weren't even required to have played the discontinued progressive jackpot games. I'll tell you what - If I was one of those players who contributed to these jackpots and didn't get a share of the "promotion" money, I would be raising hell. What gets me the most is that Virgin Online Casino said in their marketing ploy that they would be dishing "dish it out to all our players who had played before the 6th". I beg you to take note of the world all, which last time I checked meant everybody.
 

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