Ladbrokes Outperforms Expectations:2
Ladbrokes recently reported that their revenue has increased in comparison to
other gambling and online casino websites. The company actually may be doing
exceedingly well because of all of their business abroad. They recently signed a
deal with China. China has never really faired too kindly to the internet
gambling industry. Ladbrokes became the first company to ever sign a deal with
China to open up a betting shot in China in relation to its state lottery.
According to their 2007 numbers, Ladbrokes has a total of 15,607 employees that
are currently working for them in one way or another. Ladbrokes has gone from a
company of two betting agents to one of the largest companies not only in the
United Kingdom but also in the entire world.
Ladbrokes has over 2,200 betting shops, that is way more than a lot of online
casinos… Their locations are all over Europe but are mostly in the United
Kingdom, Ireland, Belgium, and Italy. They also offer an online casino like
website that focuses on the sports book and sports betting that made them the
company that they are today. That is not the only aspect of the online casino
industry that they are involved in though, they have bingo, backgammon, poker,
and many more online casino games available in their websites. Orbis Technology
powers the Ladbrokes websites and they operate on the OpenBet system.
The company is just glad that their numbers are performing well considering the
controversy around their advertising campaign that was released earlier this
year. The Advertising Standards Authority received a number of complaints
regarding the online casino advertisements. After the complaints were reviewed,
the ad was cleared by the Authority and it was then able to run the commercial
on the television. Ladbrokes’ stock rose significantly.