Ladbrokes Outperforms Expectations:2

Ladbrokes recently reported that their revenue has increased in comparison to other gambling and online casino websites. The company actually may be doing exceedingly well because of all of their business abroad. They recently signed a deal with China. China has never really faired too kindly to the internet gambling industry. Ladbrokes became the first company to ever sign a deal with China to open up a betting shot in China in relation to its state lottery. According to their 2007 numbers, Ladbrokes has a total of 15,607 employees that are currently working for them in one way or another. Ladbrokes has gone from a company of two betting agents to one of the largest companies not only in the United Kingdom but also in the entire world.

Ladbrokes has over 2,200 betting shops, that is way more than a lot of online casinos… Their locations are all over Europe but are mostly in the United Kingdom, Ireland, Belgium, and Italy. They also offer an online casino like website that focuses on the sports book and sports betting that made them the company that they are today. That is not the only aspect of the online casino industry that they are involved in though, they have bingo, backgammon, poker, and many more online casino games available in their websites. Orbis Technology powers the Ladbrokes websites and they operate on the OpenBet system.

The company is just glad that their numbers are performing well considering the controversy around their advertising campaign that was released earlier this year. The Advertising Standards Authority received a number of complaints regarding the online casino advertisements. After the complaints were reviewed, the ad was cleared by the Authority and it was then able to run the commercial on the television. Ladbrokes’ stock rose significantly.