Swedish Company goes to China: 2

With the recent success of the Bele Group (HK) Ltd. and their news of distributing their very popular online casino game platform of Mahjong, it is no wonder they are capturing everyone’s attention. Bele Group (HK) Ltd. was founded in 2004 and currently is an online casino software provider to China. As we reported before in our previous article, they signed a deal with the Swedish marketing and media savvy company ICYOU. Even though ICYOU is a relatively young company, their work since their beginnings in 2007 has been very impressive. Online casinos are only as good as the people that sell and advertise their games. If they do not have any players, then they do not have a business. That is where a company like ICYOU comes in to the picture.

Bele Group (HK) Ltd. will be releasing their newest version of their top online casino game, Mahjong. This new partnership is not just going to benefit the Bele Group (HK) Ltd., it will also help ICYOU. ICYOU’s Interactive City will get to become a part of the software development projects that may be released in Chinese online casinos in the near future. The Interactive City will be looked over in a site that belongs to Bele Group (HK) Ltd. in China and they will look at every aspect of the game and be able to improve upon what has already been seen as a success in Sweden’s online casinos. The appeal to the Interactive City game is that it will combine an interactive world with information from the real life economy.

The website is also will be open to developers, both foreign and domestic, due to its free market status and will be open to countless online casino and gambling opportunities. The Chief Executive Officer of ICYOU, Lars-Erik Ottenvall said of the new deal: "We are really looking forward to the possibility to open up the Asian market a lot faster than originally planned. With the long experience of the Asian market of gaming and gambling community Bele Group has, it will be invaluable to ICYOU's Interactive City. Bele Group will help brand Interactive City to the only place where virtual activities of users turn into real value". This will be something that the Asian online casinos should look forward to.