Controversial Ad Once Again: 2
The online casino ads that were banned by the United Kingdom Advertising
Standards Authority were banned after they were reviewed by the authority. The
first ad that is in question is one that shows a character to take really
extreme risks, which would potentially hurt him very much. This character was
shown tying bacon and sausage to his wetsuit moments before he was shown diving
into a pool of sharks. The second of the two ads that were cut and removed from
the possibility of being aired was one that showed a man parachuting various
times, each time he would use a smaller parachute and eventually he would have a
crisp packet to free fall from the sky. The reason why the advertisements were
made was to attract thrill seekers to online casinos as a safer way to get these
huge thrills
.
Unfortunately for Ladbrokes their online casino’s advertisements were not taken
in a positive or light hearted light. In fact people took the commercials way
more seriously than originally anticipated by the online casino and their
advertising executives. Their latest ad is titled Hide and Seek. This ad will
hopefully avoid all negative advertisement press and just stand on its own. The
new online casino spot includes a giant Sifaka Lemur with a gentleman playing
hide and seek with the huge tiger. The catchphrase for the commercial is that
you don’t have to play hide and seek with a gigantic cat in order to get your
thrills, you can go to Ladbrokes’s online casinos.
The more lighthearted commercial will surely be taken in a better light by the
UK Advertising Standards Authority. The online casino cannot afford to waste all
of those huge advertisement investments again. The more lighthearted commercial
features the gigantic lemur counting to 100 before the seeker goes off into the
city streets to try to find his furry play mate. Hopefully everyone out there
will pay attention to the commercial and not go out there and play with
dangerous animals and instead get their thrills at online casinos like
Ladbrokes.