Betfair Signs Deal With Victorian Racetrack

The online casino Betfair has attained one of the most valuable marketing tactics available. They recently obtained the sponsorship of the Melbourne Racing Club in Australia. The Sandown Racecourse will now be known as Betfair Park. We think it has quite a nice ring to it. This is definitely a very valuable tool for the website to get its name out there to people who do not normally play at online casinos. The company signed a three year deal with the course to have the naming rights of their venue. This deal does not limit it just to the Sandown racing venue, but also at their other racing venue at Caulfield. They will have plenty of signage available at each venue to advertise their website and they will also have seasonal promotional activities in the park.

This is a really big deal for both the race course and Betfair. This will be the first time that a Victorian racetrack has been named after a sponsor, let alone an online casino. The race track will remain the family atmosphere that it has maintained over the past starting with the ‘Group Two Betfair Sandown Guineas’ for the three-year-olds. The Melbourne Racing Club is the first of its kind to move into the future of Victorian Racing Clubs. The Victorian racing clubs have been financially supported by the company, Tabcorp and the wagering that takes place at their venues. The Melbourne Racing Club has every intention on keeping Tabcorp as their backbone but sees their new sponsorship deal as an additional way to create revenue and sees it as the next step for the industry. The Racinc Club’s chief executive Warren Brown said, "This announcement is indicative of the advertising opportunities now available since the recent relaxation by government of legislation relating to all interstate wagering operators including TABs and bookmakers advertising in Victoria."