Neovia Introduces IDT Prime Card
The company that was previously named Neteller, Neovia Financial pls, is
promising to create the largest prepaid debit card business in Europe. If they
succeed, they will indeed be the largest independent provider as they will
acquire the IDT Corporation’s European Prepaid Payment Services Division. The
total amount at that Neovia paid for the division is GBP 10 million, which
equals $15.05 million in the United States. The agreement that the online casino
provider signed includes the agreement to buy the set amount of capital from IDT
Financial Services Holdings Limited. Their deal will also provide their users in
the United Kingdom usage of their prepaid MasterCard products, however they will
be branded under their very own IDT “Prime Card” brand.
The cards can be used at online casinos, preferably ones owned by Neovia
Financial, but accepted at any place that takes MasterCard and debit cards. The
total amount that will be paid to IDT Corporation once the ink dries on their
contracts is US $ 15.05 million which also includes the banking regulatory
capital of US $10 million. They will be distributing the new Prime Card and
advertising it to people from many walks of life. Online casino users and people
who love to shop online will love the security behind the idea of a prepaid
debit card. This will be an extension of the company’s already popular e-wallet
system that is one of the top in its class.
Online casino users may use the IDT Prime Card as they use any other form of
currency. The company will operate under a banking license that is issued by
Gibraltar FCS. Neovia Financial’s President and CEO, Ron Martin, said: “The
acquisition of IDT Finance represents a major milestone in the development of
our financial services offering to both our consumers and merchants and in our
overall strategy to diversify our business. The integration of IDT Finance’s
well-regarded prepaid debit card operation and banking licence will enable us to
leverage our existing capabilities to offer additional products and services. We
welcome IDT Finance to Neovia and look forward to developing the full potential
of the business as part of our broader strategic vision.”